Full Fact
Date: 2020
Brief: This project was conducted for Full Fact - Britain leading, independent charity. The main concept was to create a sustainable clothing line while fighting fake news.
Outcome:
Exploration of materials such as plastic made by recyclabe bottles where we kept the transparency. Our aim was to make trendy, comfortable, and fashionable items as a way of uniqueness. The line was composed by, tote bags, jacket and umbrellas all in transparent as the symbol of honesty without anything to hide.
I have designed four posters advertising the collection. Three of them exhibit the merchandising while the other one just describes the brand. I made sure that the customer associates fashion and sustainability with the brand. For that, the slogan for the posters was created: “Protect yourself with our recyclable collection".
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